Shoot Day

In our school we have half a day to build the set and set up the lights, and then one full day to film and 2 hours to strike the set. Even with this generous allowance we worked hard at all stages. We arrived at the set which we had already built on the day before. We were checking if our lighting was appropriate to our pop-video and explained to our actress what she will have to do, what she will have to wear etc. Very important was the setting up of camera one which would not move during the whole music video. We set it up in the middle so the shot would capture the action form a frontal position. We had to make sure that nobody during the whole shoot would move this camera otherwise the jump cut effect that we were panning on doing later in editing would not work.

Our set was a blue room whit two yellow doors on each side. We decided not to fill the room with props etc because we wanted to put the focus on the artist. However we had to be careful interns of continuity problems. After approximately 35 seconds we were planning on throwing paint against the walls so we had to make sure that before we shot this scene that we had all our shots without the paint at the wall.

After we set up the little blonds at the top of the studio we tried to avoid shadows, however this was very hard to do because we did not have enough fill lights. Then we set up our cameras (Z……). We did not have to role the tape over etc. because we had the comfort of shooting digitally. We adjusted the shutter-speed, frame rate- exposure, focus etc.

I was responsible for camera 2 which would get close-ups of the artist or cut aways which we would use to reduce the shoot length later in editing. The average shot length in a music video is about 3 seconds. We break this convention at some point in order to show that our artist is different. I chose camera positions and angles however we did not have any tracking shots in this video because it would not suit the style we were trying to achieve.

I also tried to tell our actress how "flirt" with the camera and helped her to understand the main objective of the pop video. We divided the work in separate part. One group member was responsible for the dresses (costume designer), the other one was responsible for the playback.

Then there was the set change. Because we layered our pop-video we needed to change the set. The footage we had shot it set number 1 would be projected on a green screen later in the editing process. Set 2 consider out of a blue screen and red cinema chairs which we had order from a specialist shop. This is all one shot however it took nearly as long as the actual pop-video shoot. We told our artist what to do and how to behave. Then we placed her on one of the chairs and lit her and the green screen properly. It is very important when shooting a green screen that it is lit equally and that the artist does not wear anything that contains green as a colour. There are many ways of determining this. We looked through a darkened piece of glade which helped us to see variable slightly better. The simplest method to use here is to rely on the exposure zebras in the view finder. It was very important that we would maintaining the value of the light corma key. the lighting should enhance the colour green which makes it then easier to key the green elements out later in post-production.

One major issue which hew had to overcome was that our shooting day was at the same day as our two artists and my math exam so we had to work around this. We started shooting 2 hours late due to the given circumstances. We had to make sure that everything was carefully planned and ready to work with out any mistakes. I relied in this case on my two other group members and that they would use the 2 hours of "spare time" productively, which the did. Because we planned everything in such great detail we were able to stick to our timeline and story board which enabled us to work fast and precisely.

However we sometimes got confused because our pop-video did not have a clear narrative, but we were able to look up structure, shot types etc in our call-sheet.

Even we planned everything carefully our intention of no mistakes and no arguments was not fully met. I was suggesting little changes and new ideas which created a little argument within the group, however we overcame this problem by just trying these new ideas out after we shot our main footage.

Also one major problem was that visitor that came to watch the performance had accidentally moved our camera 1 which was supposed to remain in the exact same position through out the whole day. We tried to create the exact frame as the original however there are still slight differences which we have to change in post production.

One shot that really worked was when our artist crawls on the floor. She craws toward the camera from the right of the frame to the left. This low angle shot puts her in a superior and mysterious position. She also crawls form right to left which indicates some sort of edginess, difference in terms on norms etc. Through the use of this shot the audience is introduced to the fact she is different and extraordinary.

Another shot that worked well was when our artist is dancing the shot tilts up her body which puts focus on her body and slightly objectives her and puts foes on her female characteristics. The shot is shot really tightly and we cut to a wide directly after this. Which show the whole image of the artist.

One shot that did not work was when we filmed the colour splashing against the wall. Because the colour dies not splashed the way we want it i to splash against the wall we had to take separated shots one where the drum with the colour on time is hit and another clasp of colour hitting the wall. We realized later that the colour does not hit the wall in the right angle.

All in all our shooting day went well. We had to overcome problems and mistakes but because we planned everything carefully we were able to cope with this difficulties. I do no think that our pop-video is appropriate for a mass audience and has to be seen with different eyes. it was not an easy idea and maybe we would have done better if we would have chosen a more conventional idea. But we set us this challenge at did very well.

The structure of the music-industry and how my pop-video fits in

Music is the most consumed medium in the industry. It influences people's life-style, views and even shapes their personality. Music connects people and forms little forums. It even leads to an imagined community, according to the theory of Anderson. Musical taste can be a controversial topic and almost to the point of tribalism. It is contentious because it defines and often signifies personality and lifestyle. Musical taste is about the way people dress, speak and sometimes behave. However all commentators agree that Music and its trend - sit at the epicenter of popular culture. Not only to the extent that an individual can derive a sense of identity but to the extent the global community can be changed by Musical trends.

One of the main questions we have to ask ourselves is music inspirational or perspiration. ;amy critics believe that music and industry are in many ways incompatible terms. The reason for this is a dynamic tension that exists between the artist and commercial forces of underpins the suc

cess of this cast media business.

Music is either organic or synthetic it's either focused on the actual music or shaped in order to gain the biggest amount of money . Another feature to consider is the music industry "synergetic connections" with other media forms. THis means the connections to ther media forms such as radio, television, films etc. Products of big studios such as Universal can mutual rely on other formats. Synergy tries to get the band onto

the appropriate music program for the target audience.

The pop video is only one strand of an often mulitmedia campaign that tries to make the band or arrest more famous. There are sometimes conflicting forces behind music and media creation, A major question is "how significant is the pop video as a text or product within this scheme?" The answer would be: "Very important". For example we are using our pop-video to present the artist. According to Kuleshov 70% of the meaning is conveyed through images. In ur pop-video we try to establish Camille as a character. This is done by a lot of close-ups of her. The music industry has realized that it is not only just about selling the song it is about selling the whole package such as, Image, Style, Artist and ideological views. In order to gain a mass audience controversial topics are avoided. When is Beyonce for example singing about war or social- political problems? Artist that question society are more likely to be consumed by a smaller audience. The focus is put on the meaning not on the image or revenue.

The music industry is dominated by 4 trans-national corporations (Universal, Sony, Warner Bors and EMI). These are known as "The Majors". They spend huge

amounts

of money ($1000000-$500000) on the production of the music video. Most majors also own, license, a string of smaller subsidiary companies in order to reach different kind if audiences in different genres. These companies are known as "major independents". The budge of music video would be $100000-$50000. There is also a large number of small companies with little or no financial connections to the majors. The are ferried to as "Mini-Ind

ependent". They concentrate on a small number of artists within specialized niches in the industry.

Camille is put under contract by Virgin Records (www.virginrecords.com) a subsidiary of EMI which is a conglomerate of EMI film and EMI records. This reinforces the nervy between the different formats andhelps to broaden the song to a wider audience. However I would describe Camille as an independent artist who is not shaped by the record label such as JIS or other artists. She is more organic reasons is the use of French language in her song. In order to gain an international audience the use of the English language in a song is highly recommended.

The music industry as whole has a complex relationship with a number of different midi purposes (Radio, TV, Print MEdia, Film and New Media). The energy between different media is highly important in order to ensure success. We are trying to establish a band that is "real". We are aiming to represent the brand of the band and the son and its meanings. Our artist chooses to talk about controversial topics sic as the attacks on the 11th September. This makes it less likey to be consumed by mass audience.

The purpose of a music video is to promote specific singles and

normally an album, to promote a specific artist or band, to create or adapt into a "star image ", to entertain as a product in its own right and to reinforce or undermines the meaning of a song.

However pop videos are becoming defunct and irrelevant due to internet downloading an through manufactured programs with live feeds.nThe media will explore other ways to introduce a

nd represent their stars in more effective ways. The music industry has also suffered through the increase of illegal downloads and also thorugh the slow decreasing of Television ratings. The music industry has to choose another medium where they can show the video. Sources like "YouTube" are already used effectively to get people to introduce the population to a new face.

Call Sheet

The Call Sheet is the Bible of the Shooting Day. We come back to it at any point. Everything that we have planned such as props etc is in our call sheet. It makes the shooting day run smoothly and faster so we can be more productive.
The Call Sheet contains:

Title Page

Contents List Page of the Call Sheet

Production Team Page

Studio Set Plan

Lighting Plan

Props, Wardrobe Page

Schedule For The Day - Times, Places, Shot List

Storyboard Pages

Words Of The Song

Shot List - Order Of The Shooting Page


CALL SHEET
Ta Douleur

16th November 2010-11-02

Production Group:
Felix Klinkhammer 00491726496363
Victor Stromberg
07769790244
Tess Lomas
07721733251
CAST LIST
Ruby Kammer - singer
Alistair Toovey – band member
Lukas Dressler – band member
Oscar Jackson - drummer

STUDIO SET PLAN
Coloured room/theatre with doors either side + cinema seats

LIGHTING PLAN
Warm/vibrant lights. + Projector light in FX.



PROPS AND WARDROBE
Clothes from costume studio at Radnor
Suitcase
Paint
Tool Box
Confetti
Frog
Ladder
Trapezium
Bike
Juggling balls
Cardboard box

SCHEDULE
Monday 15th – 3pm onwards Studio set up
Tuesday 16th – 9-11 Shots of band members
11-1 Studio first layer and performance
1-1.20 – LUNCH
1.20-3.00 – Studio Performance
WORDS OF SONG
Lève toi c'est décidé
laisse moi te remplacer
je vais prendre ta douleur

Doucement sans faire de bruit
comme on réveille la pluie
je vais prendre ta douleur

Elle lutte elle se débat
mais ne résistera pas
je vais bloquer l'ascenseur...
saboter l'interrupteur

Mais c'est qui cette incrustée
cet orage avant l'été
sale chipie de petite soeur ?

Je vais tout lui confisquer
ses fléchettes et son sifflet
j'vais lui donner la fessée...
la virer de la récré

Mais c'est qui cette héritière
qui se baigne qui se terre
dans l'eau tiède de tes reins ?

J'vais la priver de dessert
lui faire mordre la poussière
de tous ceux qui n'ont plus faim...
de tous ceux qui n'ont plus rien

Dites moi que fout la science
à quand ce pont entre nos panses ?
si tu as mal là où t'as peur
tu n'as pas mal là où je pense !

Qu'est-ce-qu?elle veut cette conasse
le beurre ou l'argent du beurre
que tu vives ou que tu meurs ?

Faut qu'elle crève de bonheur
ou qu'elle change de godasses
faut qu'elle croule sous les fleurs
change de couleur...
je vais jouer au docteur

Dites moi que fout la science
à quand ce pont entre nos panses ?
si tu as mal là où t'as peur
tu n'as pas mal là où je chante !
SHOOTING ORDER
CAMERA POS 1(when she’s in the room) – 1,2,3,4,5,11,13,15,20,21,22,23,24,25,26,27,28,31,34,36,38,39,44,45,46

CAMERA POS 2(film) – 7,8,9,10,12,14,16,17,29,30,32,33,35,37,(41), 42,(43), 47,48

CAMERA POS 3 (chairs) – 6,18,19,40,41,43

CAMERA POS 4 (towards chairs) – 44,50.

Set Building and Lighting Design

We chose a theatre as a set. This is however not very cheap and hard to create in the studio but it is worth a try was the conclusion we drew from the conversation with our set designer. He as the set builder and lighting designer knows what is possible and how a certain atmosphere is created. We were listing typical characteristics of classical theatre and objects that connoted a theatre like atmosphere. Things like Red-Chairs- Red heavy curtains and of course a stage came into our minds. Because of the fact that our video is divided into two layers we have to create two different sets. One is our main set where we have just the stage this allows us to shoot from a wider angle. Our other set is just the theatre chairs and a green screen in front of the wall where we can project on the footage which we shot in our main set. Lighting wise we thought of a warm golden wash which establishes the theatre like world. We also decided to bring spotlights in which is typical for theatre work.

We are trying to confuse the audience by making them think that the action takes all place in a theatre but it is actually a cinema with a huge screen. In order to reinforce this bizarre world we although thought about the “Ames Room Illusion” which is an optical illusion that creates false depth cues and causes perceptual mistakes. It was an idea that we came up with in order to make the audience doubt the usual expectations. Unfortunately we wound out that it is to hard to build so we decided not to use it. Even if our idea is not very simple to explain after several examples talking him through the whole video he understood our objective and our main aim. After this we talked about the cast. We are planning on 1 main actor and 3 actors in the background dressed as pantomimes. We choose a English-Italian female student for our main role. the reason for this is she has a very exotic and interesting quality, works on camera, can dance and speaks french fluently. These characteristics are perfect for our video and help us to establish the character in greater detail. However the problem with that was that she is very busy person so we had to match shooting days to her schedule. Our three pantomimes consist out of 3 boys. This gives a visual contrast to the singer. One of the can drum the other one juggle and the third one can dance. Here we have 3 visual elements that make our pop video watchable and visually more interesting. Of course this process did not occur without any problems, but we so those as challenges which were proving individual and group abilities. For example we had to over come the problem relocating the pop shoot which needed a lot of planning. We perfectly suited the time schedules to be as productive as possible. Everything we do is like little puzzle piece and will add to the final picture!