The structure of the music-industry and how my pop-video fits in

Music is the most consumed medium in the industry. It influences people's life-style, views and even shapes their personality. Music connects people and forms little forums. It even leads to an imagined community, according to the theory of Anderson. Musical taste can be a controversial topic and almost to the point of tribalism. It is contentious because it defines and often signifies personality and lifestyle. Musical taste is about the way people dress, speak and sometimes behave. However all commentators agree that Music and its trend - sit at the epicenter of popular culture. Not only to the extent that an individual can derive a sense of identity but to the extent the global community can be changed by Musical trends.

One of the main questions we have to ask ourselves is music inspirational or perspiration. ;amy critics believe that music and industry are in many ways incompatible terms. The reason for this is a dynamic tension that exists between the artist and commercial forces of underpins the suc

cess of this cast media business.

Music is either organic or synthetic it's either focused on the actual music or shaped in order to gain the biggest amount of money . Another feature to consider is the music industry "synergetic connections" with other media forms. THis means the connections to ther media forms such as radio, television, films etc. Products of big studios such as Universal can mutual rely on other formats. Synergy tries to get the band onto

the appropriate music program for the target audience.

The pop video is only one strand of an often mulitmedia campaign that tries to make the band or arrest more famous. There are sometimes conflicting forces behind music and media creation, A major question is "how significant is the pop video as a text or product within this scheme?" The answer would be: "Very important". For example we are using our pop-video to present the artist. According to Kuleshov 70% of the meaning is conveyed through images. In ur pop-video we try to establish Camille as a character. This is done by a lot of close-ups of her. The music industry has realized that it is not only just about selling the song it is about selling the whole package such as, Image, Style, Artist and ideological views. In order to gain a mass audience controversial topics are avoided. When is Beyonce for example singing about war or social- political problems? Artist that question society are more likely to be consumed by a smaller audience. The focus is put on the meaning not on the image or revenue.

The music industry is dominated by 4 trans-national corporations (Universal, Sony, Warner Bors and EMI). These are known as "The Majors". They spend huge

amounts

of money ($1000000-$500000) on the production of the music video. Most majors also own, license, a string of smaller subsidiary companies in order to reach different kind if audiences in different genres. These companies are known as "major independents". The budge of music video would be $100000-$50000. There is also a large number of small companies with little or no financial connections to the majors. The are ferried to as "Mini-Ind

ependent". They concentrate on a small number of artists within specialized niches in the industry.

Camille is put under contract by Virgin Records (www.virginrecords.com) a subsidiary of EMI which is a conglomerate of EMI film and EMI records. This reinforces the nervy between the different formats andhelps to broaden the song to a wider audience. However I would describe Camille as an independent artist who is not shaped by the record label such as JIS or other artists. She is more organic reasons is the use of French language in her song. In order to gain an international audience the use of the English language in a song is highly recommended.

The music industry as whole has a complex relationship with a number of different midi purposes (Radio, TV, Print MEdia, Film and New Media). The energy between different media is highly important in order to ensure success. We are trying to establish a band that is "real". We are aiming to represent the brand of the band and the son and its meanings. Our artist chooses to talk about controversial topics sic as the attacks on the 11th September. This makes it less likey to be consumed by mass audience.

The purpose of a music video is to promote specific singles and

normally an album, to promote a specific artist or band, to create or adapt into a "star image ", to entertain as a product in its own right and to reinforce or undermines the meaning of a song.

However pop videos are becoming defunct and irrelevant due to internet downloading an through manufactured programs with live feeds.nThe media will explore other ways to introduce a

nd represent their stars in more effective ways. The music industry has also suffered through the increase of illegal downloads and also thorugh the slow decreasing of Television ratings. The music industry has to choose another medium where they can show the video. Sources like "YouTube" are already used effectively to get people to introduce the population to a new face.