The Creation of My Digipak-Cover

“Marie” would be described as eccentric, mysterious, wild, exotic and dangerous. This was what we were trying to put over through the use of our pop-video, CD-Cover and Magazin advert. Kuleshov claims that 70% a meaning is conveyed visually therefore it is highly important that people associated these adjectives mentioned above with the pictures that are on the CD-cover.

So we decided to use a close-up of our artists face as a front cover. We did this because we wanted to make this picture her “Icon”. Whenever people see that picture the will think of “Marie”. Because the picture itself was not able to create such an impact on the viewer we decided to add some effects. First we took all the colour out of the picture which made it black and white. We thought this effect alone would be still too weak so we added the so called “Sin City Effect” where just a certain chracteristc in the frame is in colour this is done to put the focus on something and higten the impact on the audience. We put her eyes and eyelashes into colour. Eyes are called the “mirror of the soul” so therefore it could be argued as we couloured her eyes and eyelashes in wild colours such as green and yellow that her soul is wild, exotic (attributes mentioned above). We got some positive feedback and got told that it makes her look like a lioness. This is perfect for our start image as we want to make her look animalistic, wild and dangerous. This describes what we were doing in terms of semiology, denotation and connotation. However we also give clues about what the whole song is abound by putting everything into black and white which normally stands for sadness but there is light in her eyes which makes her happy. This is the same message we are aiming for in our pop video (Taking her pain away) we give the audience clues about what the main song is going to be about. This reinforces the idea of polysemic. The name of the album is the fruit defenue which means the forbidden fruit. This title represents her playfullness and her individuality.

Our back cover is simple and easy. It is just black with the titles in white on it. We wanted to focus on the art and on the actual context of the album. We chose black because it is a cpmplete contrast to the rest of the album and makes the audience aware of "Maries" unpredictability.

The inside cover is her cooperative act who is standing on a bike we thought that picture would be perfect to write down a thank notes to all the people who put an effort into this music video. He is placed on the first hotspot which shows that he is the main focus in this picture. The reason why we put him on a bike to reinforce the randomness his cheeky smile suggest a youthful playfulness.

The other cover is a compilation out of 9 picture which show Marie and Lukas together performing we did that so we could show a view preview of the pop video. By putting 9 pictures on a page the viewer get overloaded with information and it is a good opportunity to establish the brand even more.