Levi Strauss and his application to my Pop-Video has caused me some challanges. In the Power Point I have addressed how we used the ideas of Dyer and Carlsson to sell our singer and brand, to create synegy between our Pop-Video and Digi-Pack and Magazine Advert. But Levi Strauss was more of a problem.
Since finishing the Power Point I have come to the conclusion that our Pop-Video is concerned with the Universal Myth of;
-Gender and the position and identity of women within society. This is a key Myth according to Levi Strauss. Our Pop-Video adresses this by creating a woman who is independant and happy with her own identity, and even resists the attentions of a male figure.
-What is reality? The video answers this by saying that life can be dream-like, ethereal and surreal.
And so we try and create the answer to 2 Universal Myth so that we touch the audience, their emotions and interlect in substancial ways.
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